TY  - BOOK
AU  - Bruhn,Manfred
ED  - Springer Fachmedien Wiesbaden GmbH
TI  - Sponsoring: systematische Planung und integrativer Einsatz
SN  - 9783658133122
U1  - 659 22/ger
PY  - 2018///]
CY  - Wiesbaden
PB  - Springer Gabler
KW  - Sport
KW  - (Produktform)Hardback
KW  - (BISAC Subject Heading)BUS052000
KW  - (BISAC Subject Heading)KJSP
KW  - Kommunikation
KW  - Kultursponsoring
KW  - Marketing
KW  - Mediensponsoring
KW  - Public Relations
KW  - Soziosponsoring
KW  - Sponsoring
KW  - Sportsponsoring
KW  - Umweltsponsoring
KW  - Unternehmenskommunikation
KW  - (Springer Nature Marketing Classification)A
KW  - (Springer Nature Subject Code)SC513040: Corporate Communication/Public Relations
KW  - (Springer Nature Subject Collection)SUCO41169: Business and Management
KW  - (BIC subject category)KJSP
KW  - (VLB-WN)1789: Hardcover, Softcover / Wirtschaft/Sonstiges
UR  - http://deposit.dnb.de/cgi-bin/dokserv?id=743adca0d18444d3a4e3527c1faa1458&prov=M&dok_var=1&dok_ext=htm
UR  - http://www.springer.com/
UR  - https://d-nb.info/1131816986/04
ER  -